"A tremendous accomplishment"

DROPS Cycling Team announced this week that the Norwegian duo Emilie Moberg and Elise Marie Olsen will join the team for the 2020 season. eSmart Systems is a proud sponsor of cycling talent, Elise Marie Olsen (18).

Elise recently represented Norway at the World Championships in Yorkshire where she rode well in support of teammate Silje Mathisen. 2020 will be Elise's first year at senior level and she is the first rider announced who will form part of the team´s new U21 group of high potential riders as the team aims to reaffirm itself as one of the most successful development programmes for young talent in Europe. Earlier this season, Elise finished on the second step of the podium in two of Europe’s most prestigious junior races, the ITT stage in Jeugdtour of Assen and The Arctic Heroes of Tomorrow Race which runs alongside the Arctic Race of Norway men's race.

"As a company, we’re proud to support local talents such as Elise. This is truly a tremendous accomplishment. She is a great example of what hard work and dedication can achieve", said Knut Helland Johansen, CEO of eSmart Systems.

"The support I receive from eSmart Systems means a lot to me. Cycling is a quite expensive sport at this level, and I am really proud and grateful of your contribution. It gives me an even better opportunity to focus more on what makes me a better cyclist", explained Elise Marie Olsen.


DROPS is a UCI Women's Cycling Team based in the United Kingdom, founded in 2016. DROPS founding ethos remains to create a happy and supportive environment where riders can develop and reach their true potential, irrespective of age, experience or status. DROPS is widely acknowledged as one of the world’s most successful development programmes of the past three years.

"I am really proud and delighted to get the opportunity to join DROPS, the team appears solid and serious. There aren´t many who get to sign with a pro cycling team this early, so this means a lot to me. It will hopefully allow me to participate in larger cycling races and gain valuable experience. I can't imagine a better way for me moving from women junior to my first year in women elite. I must say it is almost a bit surreal that my first year as a senior will be together with my old neighbor and idol Emilie», said Olsen.

The next chapter

Elise is possibly one of the first Norwegians who has signed with a foreign professional team as a first-year senior. She is ready and eager to start the next chapter of her cycling career with her new teammates

"I am convinced that I will learn a lot this upcoming year, and I will do my very best to contribute to the team on and off the bike. I'm super motivated to train hard with high quality this winter, so that I can be best prepared when the 2020 season kicks off!", Olsen adds.