Cookie policy 



A cookie is a small text file stored on the user’s device when the user visits a digital channel, such as a web page. For example, cookies are used to save login details or remember information from one page view to another.

Cookies may include an anonymous unique identifier and are sent to your browser from a web site and stored on your computer's hard drive.

eSmart Systems AS use cookies and similar technologies in our digital channels. Cookies help us determine which parts of our digital channels are most popular, including what pages users visit and how long. The information is used for example for performance, development and analysis of services and targeting of ads on the internet.

You may choose not to allow cookies, but our digital channels will not work optimally if cookies are not allowed. Most browsers allow you to change the settings so that the browser does not allow the use of cookies. Most browsers also allow you to delete cookies already stored on your device. How to enable, disable and delete cookies varies from browser to browser, and you may find information about this on the supplier's website or under "Help" in the browser.

We may combine information from cookies with other information we have about you and your customer relationship when permitted by applicable law or you have given us your consent.
By using our digital channels with a browser where the settings allow you to store cookies on your device, you agree to our use of cookies.

Our web sites may contain links to external web sites. If you click these (not eSmart Systems AS web sites), it is the privacy policy of the external web sites which is valid. eSmart Systems AS encourages you to read these policies.

Log files

Information about your device's specifications, software and your visit are automatically collected by us. This information may include your IP address, type of browser, domain name, internet service provider, files viewed (HTML pages, graphics, etc.), operating system, access time, and the site from which you entered eSmart Systems AS’ digital channels.

Tracking pixels (eg clear gifs, web beacons, web bugs)

We use tracking pixels (also called clear gifs, web beacons, web bugs) that help us improve our digital channels by telling us what content is being displayed. Tracking pixels are small graphics elements with a unique identifier, like the feature of cookies, used to track the behavior of users on the web. Unlike cookies stored on the user's hard drive, tracking pixels are invisibly baked in our digital channels or in emails. This allows us to measure the impact of our marketing. We associate the information we collect from emails to the customer's personal information.


We can use third party companies when we advertise online. These companies use cookies and tracking pixels to collect information about your activities on this and other websites to offer you targeted advertising based on your interests. If you no longer wish to receive such information for the purpose of giving you targeted ads, you can unsubscribe from this site: Keep in mind that you will still be exposed to generic advertising.

Cookies in out digital channels 

The information collected using cookies are being used for the following purposes:

  • Functional cookies and services: Cookies are important for the operation of our digital channels, and they provide a good user experience.
  • Service Development: Cookies help us monitor the use of our digital channels so we can improve these. For example, we receive information about which pages are most popular, which links a user came from, and how long the users stay on our website.
  • Usage Analysis: We use cookies to gather statistical information about the number of visitors to our digital channels, as well as to evaluate the impact of advertising. We may collect information from, for example, marketing material and newsletters sent by email, to find out if the messages were opened and whether users have clicked links to our website in the message.
  • Targeted marketing: Using cookies, we can also collect information to target ads or content to a particular user through the use of target groups.

The following systems can place cookies on your device when using our digital channels:

  • Google Analytics: Web Statistics. Used to track users across multiple pageviews in web analytics.
  • Google AdWords: Conversion Tracking and Remarketing. Used to a) measure conversions and b) display targeted ads based on content you've seen in our digital channels.
  • Facebook: Social Buttons, Conversion Tracking, Retargeting, Connect and Custom Audiences. Used to a) display social buttons in digital channels, b) measure conversions, and c) display targeted ads based on content you've seen in our channels.
  • LinkedIn: Social button. Used to display social buttons in digital channels.
  • Twitter: Social Button. Used to display social buttons in digital channels.
  • HubSpot: Web statistics and profiling. Used to track users across multiple pageviews for analysis, marketing and sales. 
  • TwentyThree: Web statistics. Used to track users across multiple pageviews for analysis, marketing and sales.

Last updated: October 26th, 2018 

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eSmart Systems is based on more than two decades of successful and extensive international experience at establishing, growing and operating knowledge-based and world-leading IT- and energy-related companies targeting global markets.

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